Halloween Steam Key Debacle
How annoyed would you feel, you see a game you’ve had your eye on for a while, it’s been reduced to an amazing price, and you take the plunge and purchase it. You watch the game as it downloads, eagerly awaiting to get stuck in. Finally, it’s downloaded, you launch it aaaaand “Failed to Contact Key Server”.
This is a scenario that many gamers experienced over this spooky holiday. As per the norm, Steam held a Halloween sale which many gamers flocked too. However they did not have enough Uplay keys to enable gamers to play their chosen games. The problem seems to be limited to Uplay titles (Ubisoft’s proprietary store), with gamers having particular trouble with ‘Splinter Cell: Blacklist’ and also ‘The Crew’.
This is because when Steam sells a game that requires Uplay, they need two keys. Their own and Uplay’s, so that they can monitor their sales. This is where the shortfall has come into play. The gamer needs both these keys to activate the game.
According to many forums, gamers have taken to calling Uplay to find out when the keys are being made available. Many have been told “Within 24 hours”, but they are still taking as long as two days to arrive. Many gamers now find that their games are now connecting. But in a modern day world where we pay for a product through a company such as Steam, is it right to be expected to wait 2 days when we come to expect something instantaneously? The main difference between digital downloads and buying a game the traditional way is that you can play it instantly, with less hassle. These endless additional requirements just to play a game are clearly now having a detrimental effect on not only the gaming experience, but the consumer one as well.
Let us know your experiences and thoughts in the comments below