Lewis Hamilton is Inexplicably cast in Call of Duty: Infinite Warfare

Lewis Hamilton is Inexplicably cast in Call of Duty: Infinite Warfare

In a move which sparks of desperation, Lewis Hamilton has been cast as a character in the upcoming Call of Duty. The game has already been met with hesitation from a large part of the fan base due to its space setting and departure from some of the series norms, but casting a Formula One driver as a character almost defies belief. Who asked for this? Lewis Hamilton is not a particularly popular sportsman, he’s not well liked among racing fans or casual sporting viewers, and he’s not cool in an ironic sort of way that many modern celebrities are. He’s mostly seen as a sort of arrogant annoyance that people begrudgingly respect due to his talent on the track. What remains to be seen is what character he will play; the rumours are that it will be a pilot or engineer of some sort, which vaguely makes sense in a strange PR persons logic sort of way. I mean, at least they market it easier in the press release. There doesn’t seem to be much of an attempt to separate the character from the celebrity, as he is wearing a cap much like he does in his own public image.

hamilton

Personally, I can’t see any motive in this decision. It surely cost them a pretty penny, and will have no benefits to Activision at all, it’s not going to make people pick up the game, it’s not going to appeal to fans, and because of how peculiar it is, it will probably subtract from the experience to have such a weird cameo character. That being said, we should give them the benefit of doubt. Perhaps he is an unrealised genius actor that will shine in this role? That remains to be seen.

Other celebrities starring in what is sure to be a tour de force in creative genius is UFC Champion Conor McGregor and ‘You Know Nothing’ Kit Harrington. It really is shaping up to be every gamers dream.

Related posts

Life of Black Tiger – Is the quality of the PSN slipping?

Life of Black Tiger - Is the quality of the PSN slipping?

This might quite possibly be the worst video game trailer of all time. But does it point to a larger problem with PSN's quality control?

Street Fighter V and Shadowverse Collab Announced

Street Fighter V and Shadowverse Collab Announced

Japanese Developer 'Cygames' has announced that its collectible card game, Shadowverse, will feature a collaboration with Street Fighter 5 soon.

Latest UT Announcement: Community Focus, Moddable, Free

Latest UT Announcement: Community Focus, Moddable, Free

  With the tag #firstblood trending a little over on twitter, it’s safe to say that there was a buzz surrounding the latest Unreal Tournament announcements. After all, when one of the premier FPS franchises announces its return, there is always going to be a little bit of hype. Even if...

Nintendo Switch Voice Chat will use Smartphone

Nintendo Switch Voice Chat will use Smartphone

The Nintendo Switch Voice Chat service whilst playing online will somehow run through a smartphone instead of a port on the console or controller.

French Kickstarter game developed illegally by unpaid interns

French Kickstarter game developed illegally by unpaid interns

French videogame Kickstarter 'Lynn and the Spirits of Inao' has been accused of being illegally developed by unpaid interns. Former interns have accused developer Bloomylight Studios of bullying, harassment, and intimidation. In France, it is illegal to have unpaid internships that last more...

Oddworld: New ‘n’ Tasty – PS4 Launch Trailer

Oddworld: New 'n' Tasty - PS4 Launch Trailer

Oddworld: Abe's Oddysee was a beloved game for most PS1 gamers with its unique gameplay, humour and unmistakable sense of identity. Fans of the game will be pleased to know that Oddworld: New 'n' Tasty - a remake of Abe's Oddysee sees its release on PS4 this week, the 23rd for Europe and today...

Dark Souls GFWL to Steam Migration Delayed Until December

Dark Souls GFWL to Steam Migration Delayed Until December

Dark Souls GFWL to Steam Migration Delayed Until December.

Persona 5 Gets a Cinematic Trailer – Millions Weep With Joy

Persona 5 Gets a Cinematic Trailer - Millions Weep With Joy

We all know them. Those fabled titles that have fallen into uncertainty, that have become a part of gaming mythology. Developers remain tight lipped about their development. Fan sites erupt to fill the void, grasping desperately at every rumour, at every piece of fan art as years pass with no...

Bethesda Announces Backwards Review Policy

Bethesda Announces Backwards Review Policy

Bethesda has announced officially that it will only send out review copies of games to publications one day before release.

Leave a Reply