Lewis Hamilton is Inexplicably cast in Call of Duty: Infinite Warfare

Lewis Hamilton is Inexplicably cast in Call of Duty: Infinite Warfare

In a move which sparks of desperation, Lewis Hamilton has been cast as a character in the upcoming Call of Duty. The game has already been met with hesitation from a large part of the fan base due to its space setting and departure from some of the series norms, but casting a Formula One driver as a character almost defies belief. Who asked for this? Lewis Hamilton is not a particularly popular sportsman, he’s not well liked among racing fans or casual sporting viewers, and he’s not cool in an ironic sort of way that many modern celebrities are. He’s mostly seen as a sort of arrogant annoyance that people begrudgingly respect due to his talent on the track. What remains to be seen is what character he will play; the rumours are that it will be a pilot or engineer of some sort, which vaguely makes sense in a strange PR persons logic sort of way. I mean, at least they market it easier in the press release. There doesn’t seem to be much of an attempt to separate the character from the celebrity, as he is wearing a cap much like he does in his own public image.

hamilton

Personally, I can’t see any motive in this decision. It surely cost them a pretty penny, and will have no benefits to Activision at all, it’s not going to make people pick up the game, it’s not going to appeal to fans, and because of how peculiar it is, it will probably subtract from the experience to have such a weird cameo character. That being said, we should give them the benefit of doubt. Perhaps he is an unrealised genius actor that will shine in this role? That remains to be seen.

Other celebrities starring in what is sure to be a tour de force in creative genius is UFC Champion Conor McGregor and ‘You Know Nothing’ Kit Harrington. It really is shaping up to be every gamers dream.

Related posts

The Last of Us: Left Behind release date spoiled – News

The Last of Us: Left Behind release date spoiled - News

PSN reveals Last Of Us add on release date. The other day we got a look at the new add-on for Last Of Us. While Sony has yet to give us an official announcement for the date, sharp-eyed PSN users are pleased to tell you that the date of arrival seems to be Feb 14th. The download will...

eSports in LA 2024 Olympic Games

eSports in LA 2024 Olympic Games

The 2024 Los Angeles Olympic Committee has announced they want eSports in their games.

Scalebound is Dead – Microsoft 2017 line-up shrinks

Scalebound is Dead - Microsoft 2017 line-up shrinks

Yesterday afternoon Microsoft put the public's suspicions to rest with regards to Platinum Games' forthcoming Xbox One title Scalebound. And by 'to rest' I mean confirmed. And to clarify that further; Scalebound is dead. Dead as the dodo. Production on the game has ceased entirely, as the...

Professional League of Legends Players Suspended

Professional League of Legends Players Suspended

Riot Games have seen fit to suspend two professional players, Alfonso ‘Mithy’ Aquirre Rodriquez and Erlend ‘NukeDuck’ Holm, due to toxic and abusive behaviour. aBhorsen, Riot’s eSports coordinator, posted the decision to the official forums yesterday. In this post it was noted that the...

The Day One Censorship Controversy

The Day One Censorship Controversy

  Criticism can be tough. Whether you are a writer, painter, sportsman or game developer - having someone level criticism, especially negative, at your hard work can be hard. However, criticism is a necessary force. It protects the consumer, and it allows for media, arts and...

Nintendo unveils it’s new console, the Nintendo Switch

Nintendo unveils it's new console, the Nintendo Switch

Nintendo has unveiled it's new home console/handheld hybrid, the Nintendo Switch. It is placing a large emphasis on being able to play the same games both at home and on the move, easily with friends or solo.

Zelda Wii U Gameplay First Impressions

Zelda Wii U Gameplay First Impressions

Nintendo have finally had a good couple of months; from Mario Kart 8 to Super Smash Bros, people are finally realising that the Wii U is more than just a high definition Wii. Since the absolutely stunning reveal trailer for the Wii U version of Zelda at this years E3, fans have be salivating...

UPDATED – Hacker Group Takes Down DOTA 2, LoL, Battle.net, and PhantomL0rd Gets Arrested

UPDATED - Hacker Group Takes Down DOTA 2, LoL, Battle.net, and PhantomL0rd Gets Arrested

Cyber attacks are swiftly becoming a common nuisance in the life of a gamer. This most recent one was something special. Surely you will remember the massive Playstation Network security breach at the hands of LulzSec that resulted in the leaking of thousands of passwords back in 2011? If...

Amazon Purchases Twitch for $970 Million

Amazon Purchases Twitch for $970 Million

In contradiction to earlier rumors and speculations in the past few weeks, Amazon has just purchased online gaming community Twitch TV for nine hundred and seventy million dollars. This comes at a surprise given the previously suggested involvement of Google in the sale, following foul...

Leave a Reply